Have you already tried using Instagram Reels? If not, you’re totally missing out!
In case you don’t know it yet, Instagram Reels is a feature on Instagram where you can create and discover fun and entertaining 15-60 second videos. It is a great way to create fun and entertaining videos for your business.
Here are reasons why you should utilize IG Reels for your business:
IT'S EASY TO CREATE
Through Instagram Reels, you can include multiple clips, edit it with audio, effects, and other creative tools. And you can do all these within IG reels! Unlike an Instagram post or Instagram TV, it doesn’t need to be too curated or polished. You can talk about anything as IG reels are supposed to showcase light and fun content.
YOU CAN REACH A WIDER AUDIENCE
Instagram Reels will not only be shared with your followers but will also be featured on the Explore section of Instagram, where it can reach a wider audience around the world as long as your Instagram profile is set to public. Not only will you get more engagement with your current followers, but you’ll also get more followers that are interested in your content!
IT IS PUBLISHED PERMANENTLY ON YOUR FEED
Unlike Instagram Stories, Instagram Reels do not disappear after 24 hours. It will be published permanently on your feed so your audience will be able to check it out anytime. This increases the probability of more people seeing your content. Also, given this, you are free to include important information about your business in IG reels as it will be always and easily available to your audience.
YOU CAN SHOWCASE YOUR BRAND PERSONALITY TO YOUR AUDIENCE
Creating Instagram Reels is a great way to let loose and be more creative and playful with your content. By showing your audience a more human side of your brand, you can create a better connection and brand affinity with them.
These are just a few reasons why you need to use Instagram Reels ASAP! So go ahead and create your content and let me know how it goes!
