You need to learn about your audience, how they respond, what type of content is interesting to them, etc…Â
Aside from all these, for you to have an effective social media strategy, you need to be consistent.Â
You need to post regularly to let your audience know that your business is active and for you to be regularly visible on their feed.
Seems like a lot of work, right? Coming up with regular content isn’t easy.Â