Way back when, as a Real Estate Agent you used to be able to get away with NOT having a website, but we all know times have changed and life for everyone is more active online.
So if you’re looking to step up your online game, having a great website is a must. So, how do you know which platform is the BEST one for you? There are so many things to consider, so in this blog – we will go through all of the necessary features needed to make sure you have exactly what you need for a beautiful website that helps you close more deals!
Understand Your Needs and Features
First things first – what do you need from your website? Are you looking to showcase property listings or blog about market insights? Maybe you want a contact form so potential clients can easily reach out. Make a list of all the features you want.
When you have a clear idea of what you need, it becomes easier to choose a platform that fits. Some platforms are designed specifically for Real Estate Agents, offering features like MLS integration, property search tools, and customizable listing templates. For instance, Placester, Real Geeks, and IDX Broker are great options tailored for real estate professionals. These platforms make it simple to manage property listings, contact forms, and more, all in one place.
Builder Friendly Sites are a Must
As a busy Real Estate Agent, you don’t have time to fiddle with complicated website builders. Look for platforms that are user-friendly. You want something that makes it easy to update listings, add new content, and manage your site without needing a tech guru. Many platforms offer drag-and-drop features that make it easy to build and maintain your website!
Design and Mobile-Friendliness
Your website should look professional and be mobile-friendly. Choose a platform that offers a variety of templates and design options that reflect your brand.
A good design makes a great first impression and can keep visitors on your site longer. Many platforms offer customizable templates, so you can tweak the design to fit your style and make your website unique.
Mobile-friendliness is crucial because more and more people are browsing the internet on their phones. Ensure the platform you choose offers mobile-responsive designs. This means your website will look great and function well on any device, whether it’s a computer, tablet, or smartphone.
SEO and Integration
SEO, or search engine optimization, is crucial for getting your website noticed.
Choose a platform that offers SEO tools and features. This can help you rank higher on search engines like Google, making it easier for potential clients to find you. Look for features like customizable URLs, meta tags, and image optimization.
Additionally, consider how well the platform integrates with other tools you use, like your CRM, email marketing tools, and social media. This makes it easier to manage everything from one place and ensures all your tools work seamlessly together. For instance, platforms like WordPress have a wide range of plugins that can help with SEO and integration with other tools.
Support and Budget
Even the best platforms can have a learning curve. Check out the support options available. Look for platforms that offer customer support, tutorials, and a community of users you can turn to for help. Good support can make a huge difference, especially if you run into any issues.
Also, determine your budget and find a platform that offers the features you need at a price you can afford. Website platforms come with a range of pricing options. Some offer free plans with basic features, while others charge a monthly fee for more advanced options. Remember, your website is an investment in your business. Choose a platform that fits your budget but also meets your needs.
Try Before You Buy
Many platforms offer free trials or demo versions. Take advantage of these to test out the platform and see if it meets your needs. This hands-on experience can help you make a more informed decision. During the trial period, explore the features, test the ease of use, and see if the platform offers the flexibility you need!
Top Website Platform Picks for Real Estate Agents
To give you a head start, here are a few platforms that are popular among real estate agents:
- Placester
Designed specifically for real estate professionals. Offers MLS integration and customizable templates. - Real Geeks
Known for its lead generation and CRM features. - IDX Broker
Great for MLS integration and search tools. - WordPress
Highly customizable with a wide range of plugins. Can be tailored to suit your needs but might require a bit more technical know-how.
Each of these platforms has its strengths, so consider your specific needs and preferences when making your choice.
The Wrap Up
Choosing the right website platform can feel like a big decision, but by considering your needs and exploring your options, you can find the perfect fit for your real estate business. Remember to keep it simple, focus on user-friendly options, and make sure it has the features you need to shine online.
Your website is a key feature in a strong online presence. It’s one of the biggest tools Agents can have to help you grow your business and connect with clients. Take your time, do your research, and choose a platform that makes managing your site easy and effective.
Make sure you check out Agent Social Haus for all things branding for your Real Estate Business!
