TikTok has been a game-changer for real estate agents. Whether it’s showcasing properties, sharing quick tips, or connecting with a younger audience, it’s been a fun and creative way to grow your business. But with all the talk about a potential TikTok ban, many agents are wondering what that could mean for their marketing strategies.
If you’ve been relying on TikTok to build your brand, don’t panic. Now is the time to plan ahead, and the good news is, Instagram is ready to step up. Let’s break down what you need to know about the TikTok drama and how you can make Instagram your go-to platform if things take a turn.
Why Is TikTok in Trouble?
There’s been a lot of back-and-forth about TikTok being banned in certain countries, including the U.S. The big issue is data privacy. Governments are worried about how TikTok collects and stores user information, and that’s led to talks about shutting it down completely. This ban COULD happen as early as January 21.
While nothing is set in stone, it’s a good idea to start thinking about what your social media strategy would look like without TikTok. For real estate agents, the key is staying visible and keeping your content flowing on other platforms.
Why Instagram Is Your Best Backup
Here’s the good news – Instagram already has a lot of the same tools that make TikTok great. With features like Reels, Stories, and posts, Instagram is the perfect place to keep showing up for your audience.
Instagram is also one of the most trusted platforms out there, and it’s designed for professionals like you to build your brand. Whether you’re sharing property tours, market updates, or behind-the-scenes moments, Instagram can do it all—and more.
How to Get Your Instagram Ready
If you’ve been using Instagram casually, now’s the time to step it up. Here’s how you can make sure your Instagram is ready to shine:
- Double Down on Reels
Reels are Instagram’s answer to TikTok, and they’re a powerhouse for engagement. If you’ve got TikToks that performed well, repurpose them as Reels. Showcase quick home tours, share real estate tips, or give your audience a sneak peek into your day-to-day life as an agent.
Reels are all about grabbing attention fast, so keep them short, fun, and visually interesting. The more creative you are, the more likely your audience is to stick around.
- Refresh Your Profile
Think of your Instagram profile as your digital business card. Make sure your bio is clear and tells people exactly who you are and what you do. Add a call-to-action, like “DM me for your next home search” or “Check out my latest listings below.”
If you don’t have Highlights set up, now’s the time. Create categories like “Listings,” “Testimonials,” or “Market Tips” so visitors can easily find what they’re looking for.
- Plan Your Content
Posting consistently is the secret sauce for staying relevant. Set up a content calendar for December and beyond. Think about what your audience wants to see—maybe it’s winter home maintenance tips, holiday decor ideas, or local events happening in your area.
Batch-creating content can make your life easier. Spend a couple of hours recording Reels, writing captions, and planning Stories so you’re not scrambling last minute.
- Use Instagram’s Interactive Features
Instagram is all about connecting, so make use of the fun tools it offers. Post a poll in your Stories asking, “What’s your biggest homebuying question?” Use question stickers to invite your followers to ask you anything about real estate.
Interactive content not only boosts engagement but also helps you learn more about your audience and their needs. Plus, it keeps things fun and relatable.
- Focus on Local Content
Your audience wants to know that you’re the expert in their neighborhood. Post about local events, highlight great spots in the community, and share updates on the housing market in your area.
People love working with agents who know the ins and outs of where they live, so make sure your Instagram reflects your local expertise.
Why This Matters
If TikTok sticks around, great—you’ve got another platform in your toolbox. But if it doesn’t, Instagram is the perfect place to focus your energy. By preparing now, you won’t miss a beat if the social media landscape shifts.
The key is to stay consistent, keep showing up for your audience, and always provide value. Social media is about building relationships, and Instagram gives you all the tools to do just that.
The Takeaway
The potential TikTok ban might feel like a curveball, but it’s also a chance to fine-tune your strategy and make the most of other platforms like Instagram. Start by focusing on Reels, engaging your audience, and showcasing your expertise in the local market.
Social media is always changing, but one thing remains the same—real estate is a people business. Whether you’re on TikTok, Instagram, or any other platform, your goal is to connect, educate, and inspire. So get your Instagram ready and keep showing up—you’ve got this!
Don’t forget that Agent Social Haus has your back with everything you need to help keep you present, active, and in front of your ideal clients!
