Happy New Year! It’s officially 2025, and there’s no better time for real estate agents to reflect on their social media strategies. Social platforms are an essential tool for connecting with clients, showcasing properties, and building your brand. But let’s be honest, not all content strategies hit the mark.
To step into 2025 stronger, it’s time to let go of outdated habits and embrace fresh approaches that will resonate with your audience. Here are three common content mistakes real estate agents should leave behind as we move into the new year.
Mistake #1: Posting Without a Strategy
One of the biggest mistakes for real estate agents on social media is posting inconsistently or without a clear strategy. Throwing up random property photos or sporadic updates can confuse your audience and make your profile feel disjointed. Social media is all about quality and consistency.
Instead of winging it, start by creating a content calendar. A content calendar helps you plan posts ahead of time, ensuring a balanced mix of topics that engage your audience. For example, include property listings, tips for buyers and sellers, client testimonials, and local market insights. When you have a strategy, your content will look more polished, and your audience will know what to expect from you.
Leaving this mistake behind means dedicating time each month to planning your content. Tools like Canva or scheduling platforms like Later and Meta Business Suite can help streamline the process.
If you need a little help getting a content calendar started – check out ours HERE! Agent Social Haus has exactly what you are looking for to keep everything simple and streamlined.
Mistake #2: Ignoring Video Content
If you’re not using video on platforms like Instagram, TikTok, or Facebook, you’re missing out on a massive opportunity. Video content consistently outperforms static posts in terms of engagement and reach. Whether it’s showcasing a new listing, sharing market tips, or giving a behind-the-scenes look at your day, video allows you to connect with your audience on a more personal level.
Many agents avoid video because they feel uncomfortable on camera or think it requires expensive equipment. Here’s a HUGE tip… It doesn’t have to be perfect. Faceless reels, property walk-throughs, or even quick market updates can make a big impact. In fact, authenticity often performs better than highly polished content.
For 2025, commit to experimenting with video. Start small if you’re new to it, like recording a short reel or creating a slideshow of property photos set to music. Once you get comfortable, you can try live Q&A sessions or share tips to help buyers and sellers navigate the market.
Mistake #3: Focusing Only on Sales
Social media isn’t just a platform to sell, it’s a space to build relationships and establish yourself as a trusted expert. Many agents fall into the trap of making their profiles overly promotional, which can turn off potential clients.
People don’t want to be sold to all the time; they want to connect with a person who understands their needs and provides value.
Instead of only posting about your latest listings or closings, focus on content that informs, entertains, or inspires. Share helpful tips for homeowners, highlight local events, or showcase your personality through behind-the-scenes content. If you’ve attended a community event or supported a local business, share that too.
For 2025, aim to build trust with your audience by providing value first. When people see you as a knowledgeable, approachable expert, they’ll be more likely to turn to you when they’re ready to buy or sell.
How to Leave These Mistakes Behind
Leaving these mistakes behind in 2024 doesn’t require a complete overhaul of your content strategy, it’s actually about making small, intentional changes that align with your goals. Start by reflecting on what has worked for you this year and what hasn’t. Then, map out a plan for the year ahead that prioritizes strategy, video content, and authentic connection with your audience.
Take the time to educate yourself on new trends or tools that can help you stay ahead in the digital space. Whether it’s investing in a social media course or simply setting aside time each week to plan and evaluate your content, the effort will pay off in the long run.
Conclusion
Social media is an incredible tool for real estate agents, but only if it’s used thoughtfully. By leaving behind the mistakes of posting without a strategy, avoiding video content, and focusing solely on sales, you can step into 2025 with a stronger, more effective social media presence.
The key is to remember that your online presence is more than just a sales tool—it’s a way to build trust, engage with your community, and showcase the unique value you bring as a real estate agent. With the right approach, your content can help you grow your brand and connect with clients in meaningful ways.
Let’s make 2025 the year of smarter, more impactful social media strategies! Don’t forget to check out Agent Social Haus for ALL of your social media needs!
