Keeping up with what is trendy when it comes to marketing is without a doubt CRUCIAL to your growth. There is something to be said about going back to your roots, right? We definitely live in a primarily digital or online world, regardless of what industry you are in. However, real estate is a people-oriented business, and there’s something powerful about personal connections that digital methods often lack. In this blog post, we will explore a few of the top ‘old school’ marketing techniques that still hold plenty of value in today’s very digital era. These methods will help you build trust, create lasting relationships, and ultimately grow your business, which is ALWAYS the goal, right?
Attend Local Events
Local events are an excellent way to meet potential clients and build your network. Whether it’s a community fair, a charity fundraiser, or a local business expo, these events provide the perfect setting to make personal connections.
When you attend these events, make sure to bring plenty of business cards. Approach people with a friendly smile and introduce yourself. Ask about their needs and interests, and share how you can help them with their real estate goals. Personal interactions like these are far more memorable than digital communications.
To make the most of these opportunities, try to get involved in the planning or sponsorship of local events. Being a visible, active participant shows your commitment to the community and positions you as a trusted local expert. Over time, the relationships you build at these events can turn into valuable business referrals.
Host Open Houses
Open houses are a KEY component of real estate marketing, offering an up close and personal chance to showcase properties and interact with potential buyers and sellers in person. These in-person events do more than just display a property – it’s an opportunity to demonstrate your expertise and build rapport with attendees.
To make your open houses stand out, ensure they are welcoming and informative. Create an inviting atmosphere with good lighting, pleasant scents, and refreshments. Provide detailed brochures and flyers about the property and the neighborhood. Be ready to answer questions and offer insights that go beyond what’s in the listing. Your knowledge and willingness to help will leave a lasting impression.
Additionally, follow up with attendees after the open house. A simple thank-you email or phone call can reinforce the connection and keep you top of mind when they are ready to buy or sell.
Leverage Email Marketing
Email marketing remains one of the most effective ways to stay connected with your clients and prospects. Unlike social media, where your posts can get lost in the endless sea of content or trying to keep up with some algorithm, emails land directly in your audience’s inbox, providing a more personal and direct line of communication.
Start by building an email list of past clients, leads, and anyone who shows interest in your services. Pro Tip: One of the best ways to collect emails from warm leads is through a lead magnet. Then, create a regular newsletter that offers valuable content. This could include market updates, new listings, buying and selling tips, and success stories. Make sure your emails are engaging and easy to read. Use a friendly, conversational tone, and always include a call-to-action, such as contacting you for more information or scheduling a consultation.
You also want to make sure you personalize your emails whenever possible. This looks like addressing recipients by their names and tailoring the content to their specific interests and needs. This personal touch can significantly increase engagement and build stronger relationships over time.
Use Direct Mail
Direct mail might seem outdated, especially in this super digital age, but it can still be a powerful marketing tool, especially when targeting specific neighborhoods or demographics. A well-designed postcard or flyer can catch the eye of potential clients and make a memorable impression.
When planning a direct mail campaign, focus on delivering clear, concise messages with strong visuals. Highlight your services, showcase recent sales, and offer helpful tips for buyers and sellers. Including a call-to-action, such as visiting your website or attending an open house, can drive engagement.
Direct mail can be particularly effective in reaching people who are not active on social media. It allows you to target specific areas and demographics, ensuring that your message gets in front of the right people. And because physical mail is less common than digital ads, it can stand out more in today’s digital-heavy landscape.
The Takeaway
While social media and digital marketing are essential tools for Real Estate Agents, traditional methods still have a crucial role to play. Attending local events, hosting open houses, leveraging email marketing, and using direct mail are powerful ways to connect with potential clients on a more personal level.
By incorporating these old-school techniques into your marketing strategy, you can build trust, establish your reputation as a local expert, and create lasting relationships that will help you grow your business. Remember, in real estate, it’s all about building connections and being a trusted resource in your community! These traditional methods may take a bit more effort, but the rewards are well worth it.
Even though Agent Social Haus is ALL about online marketing strategies – we still have quite a few helpful tools in our resources for our members that will make some of these ‘old school’ techniques easy for you! Make sure you check us out!
