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For Real Estate Agents

Step up your social media game with IG Story Highlights!

Are you a real estate agent looking to make the most out of your Instagram presence? Look no further than Instagram Story Highlights! This feature allows you to save your favorite stories and display them as a highlight on your profile for visitors to view. It keeps your stories visible for longer periods of time, even after they have expired on your profile. Here are five examples of how real estate agents can use Instagram Story Highlights to grow their business.

1. Showcase Your Featured Listings

A practical approach to utilizing Instagram Story Highlights involves creating a dedicated section for your current featured listings, allowing potential clients to quickly view the most attractive properties you have available and gain insight into your portfolio. By establishing a highlight titled “Featured Listings” and regularly updating it with photos, videos, and information about the latest properties on offer, you not only showcase your best listings but also maintain follower engagement and keep them well-informed.

2. Share Testimonials and Reviews

Building trust and credibility with potential clients is essential for a real estate agent, and one effective method is to showcase positive feedback from satisfied clients by creating a highlight specifically for client testimonials and reviews. For instance, you could establish a highlight called “Happy Clients” that features video testimonials or screenshots of positive reviews from past clients, demonstrating your expertise and the satisfaction of those you have previously worked with.

3. Announce Open Houses

By maintaining a highlight dedicated to upcoming open houses and property viewings, you can keep your followers informed and make it easy for potential buyers to organize their schedules, resulting in well-attended open houses. Creating an “Open Houses” highlight and regularly updating it with details and dates of upcoming events not only sustains audience engagement but also encourages their attendance at your property showings.

4. Highlight Neighborhood Features

Assist potential clients in visualizing themselves living in the neighborhoods you serve by highlighting the best aspects of these areas, as creating a sense of familiarity can increase the likelihood of clients contacting you. By crafting a highlight named “Explore [Neighborhood Name]” and featuring stories about local parks, restaurants, and events, you can showcase the lifestyle and amenities of the area, allowing potential clients to gain a better understanding of the neighborhoods they are contemplating.

5. Offer Home Buying and Selling Tips

Establish yourself as a reliable source of information for potential clients by providing valuable advice and insights through a highlight that features helpful tips for buying or selling a home. For example, a real estate agent might create a “Home Buying Tips” highlight, sharing stories containing guidance on financing, home inspections, and the negotiation process. This approach not only educates your audience but also reinforces your expertise in the industry.

Leveraging Instagram Story Highlights can bring substantial advantages for real estate agents seeking to expand their business. Through this feature, agents can effectively engage with potential clients, establish credibility and expertise, and create a memorable impact on their audience. To differentiate yourself from competitors and showcase your industry knowledge, start using Instagram Story Highlights today.

If you want to know more tips about real estate marketing, join the PorchLyte community on Facebook!

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