When you’re a new real estate agent, you’ll hear all the typical online marketing advice: post consistently, build your brand, run some ads, create a lead magnet, get on video. All of that is good. All of that works. But there’s one thing most agents aren’t told about online marketing and honestly, it’s the most important piece:
It’s not about being everywhere. It’s about being relevant where you show up.
Let’s break that down.
Online noise is real. Relevance cuts through it.
You don’t need to be on five platforms, post three times a day, and dance in front of listings to get noticed. What you do need is content that speaks directly to your ideal client’s real-life problems and goals.
Your audience doesn’t need more fluff. They need answers, guidance, and clarity from someone they feel like they can trust. If your posts are just copies of what everyone else is saying, you’re going to blend in.
Relevance looks like this:
- A quick video explaining why buying now (even at higher interest rates) could be smarter than waiting
- A carousel that breaks down closing costs in simple terms
A personal story that builds trust and reminds people that you’re human first, agent second
Marketing isn’t just about visibility, it’s about connection.
Too many new agents focus on being “seen” online, but here’s the truth: views don’t mean anything if they don’t lead to relationships.
If you get 5,000 views on a reel but not one person DMs you, that’s not success, it’s noise. But if 50 people see a post and 3 of them reach out to ask questions, that’s momentum.
The goal isn’t just to post, it’s to build trust.
Start with one platform, one message, one person.
Instead of trying to be on Facebook, Instagram, TikTok, LinkedIn, YouTube, and Pinterest all at once, choose one to show up consistently on. Pick the one where your ideal client actually hangs out. Then get really clear about who you’re talking to.
If you’re working with first-time buyers, your content should answer the awkward questions they’re too scared to ask. If you’re focused on downsizers, talk about what it means to leave a home after 30 years.
Write to one person. Be specific. Be human.
If you want leads, you need a system. Not just content.
Posting content is great, but if you don’t have a system that helps you capture, nurture, and convert those leads… you’re just shouting into the void.
This means:
- A solid bio with a clear CTA
- A link that leads somewhere useful (like a freebie, scheduler, or lead form)
- An email sequence or DM strategy to follow up with interest
- A regular rhythm of content that creates curiosity, builds trust, and positions you as the go-to expert
When you combine great content with a simple system that works behind the scenes, that’s when your online marketing becomes a machine that supports your business (not a chore you dread every day).
Final Thoughts
Posting content is great, but if you don’t have a system that helps you capture, nurture, and convert those leads… you’re just shouting into the void.
This means:
- A solid bio with a clear CTA
- A link that leads somewhere useful (like a freebie, scheduler, or lead form)
- An email sequence or DM strategy to follow up with interest
- A regular rhythm of content that creates curiosity, builds trust, and positions you as the go-to expert
When you combine great content with a simple system that works behind the scenes, that’s when your online marketing becomes a machine that supports your business (not a chore you dread every day).
