How can you actually conduct a virtual open house smoothly? To maximize its benefits, you need to be able to organize a successful virtual open house.
Here are some tips that can help you conduct the best virtual open house:
1. PROMOTE YOUR VIRTUAL OPEN HOUSE AHEAD OF TIME
Although platforms such as Facebook and Instagram will notify your followers when you go live, it is still best to announce your virtual open house ahead of time. Promoting your virtual open house can give people a heads up to clear their schedule to attend your open house.
You can also create an events page on Facebook that can give you a chance to invite people personally and give people the option of confirming their attendance. Other ways to promote your open house include sending a newsletter and announcing it on Facebook, Instagram, and posting Stories about it.
2. SPEND ENOUGH TIME ON YOUR TOUR
Plan how you are going to go through your tour ahead of time. Since people will only get to see what you will show them, make sure to think about how you can present the house to them in a way that they can see everything clearly. Use words to explain the features, layout, and expectations that they might have. Don’t rush things and take your time.
If you opted to go live on social media, make sure to read people’s comments that are posted in real-time. Allot a time for a question and answer and most importantly, make sure to end with a strong call to action.
3. CONSIDER DOING MULTIPLE TOURS IN A DAY
4. FOLLOW UP WITH YOUR LEADS
In a traditional setup, you will be able to gather leads by passing around a sign-in sheet to get the participants’ contact information. During a virtual open house, you can leave a call-to-action before you end the tour. Let them comment down their email address or ask them to send you a message after your tour. You can tell them that you’ll send them a useful reference for them to provide the email address.
After the tour, email them the overview of the property details and include the digital brochure. This is essential as they won’t remember everything that you discussed during your tour. Most importantly, this will put your listing on top of the minds of your potential clients.
