As realtors, we need to learn how to adapt to the changing technology. Technology has made things more convenient and easier including connecting with potential clients. Even real estate open houses that are usually done on site can now be done virtually. You just need a good camera and internet connection. With this, you’ll be able to showcase a property to your clients while they are at the comforts of their home.
What’s a Virtual Open House?
The Benefits of Conducting a Virtual Open House
1. It saves time for the potential buyer.
2. It saves time for the agent.
3. It helps in capturing leads.
4. It increases brand recognition.
Tips on How to Conduct a Successful Virtual Open House
1. Promote your virtual open house ahead of time.
2. Spend enough time on your tour.
3. Consider doing multiple tours in a day.
To maximize your virtual open house and the time of your audience, you can consider doing multiple tours in a day. Instead of showing only one property, conduct a series of tours of your multiple listings in the same area.
4. Follow up with your leads.
In a traditional setup, you will be able to gather leads by passing around a sign-in sheet to get the participants’ contact information. During a virtual open house, you can leave a call-to-action before you end the tour. Let them comment down their email address or ask them to send you a message after your tour. You can tell them that you’ll send them a useful reference for them to provide the email address.
After the tour, email them the overview of the property details and include the digital brochure. This is essential as they won’t remember everything that you discussed during your tour. Most importantly, this will put your listing on top of the minds of your potential clients.
