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Struggling with Low Reach on Instagram? 5 Ways to Expand Your Reach for Real Estate Agents

If you’re a real estate agent, you know the importance of maintaining a strong online presence, especially on platforms like Instagram. After all, your next client could be scrolling through their feed right now. But what if your posts aren’t reaching as many people as they used to? Instagram’s ever-changing algorithm can be challenging to navigate, but there are proven strategies to boost your visibility and engagement. Here are five actionable ways to expand your reach on Instagram as a real estate agent.

Showcase Local Content & Community Highlights

People don’t just buy homes; they buy communities. Potential clients want to know what it’s like to live in a particular neighborhood. Take advantage of this by showcasing local content. Highlight popular spots, parks, events, and hidden gems. By posting pictures or videos of local businesses, eateries, and attractions, you position yourself as the go-to expert in the community. Not only does this offer value to your followers, but it’s also a great way to get shared by local businesses and residents.

Engage with Your Audience Regularly

The best way to be noticed on Instagram is to engage. Respond promptly to comments on your posts, engage with other users’ content, and create interactive posts that encourage participation. Polls, quizzes, and question stickers on Instagram Stories are fantastic tools. When your followers see that you’re actively involved and invested in the platform, they’re more likely to engage with your content in return. Remember, real estate is a relationship business, and this extends to your social media interactions.

Use the Right Hashtags

Hashtags can significantly expand your reach on Instagram, but only if you use them correctly. Avoid overly generic hashtags like #realestate or #home. Instead, opt for a mix of broad, niche, and local hashtags. For instance, if you’re listing a Tudor-style home in Chicago, you might use hashtags like #ChicagoHomes, #TudorStyleHouse, and #ChicagoRealEstateAgent. Research the best hashtags in your niche and monitor their performance. And remember, while Instagram allows up to 30 hashtags per post, it’s about quality, not quantity.

Collaborate with Influencers and Local Businesses

A collaborative approach can amplify your reach. Partner with local influencers, even if they’re micro-influencers with a smaller but dedicated following. You could host joint giveaways, takeovers, or feature each other’s content. Similarly, collaborations with local businesses can be mutually beneficial. Maybe a local interior designer can stage one of your listings, and in return, you promote their services on your profile. Such collaborations bring fresh eyes to your content and position you as a well-connected agent in the community.

Post Consistently and Analyze Your Metrics

Consistency not only keeps you on top of your followers’ minds but also signals to the Instagram algorithm that you’re an active user. Create a content calendar and stick to it. But remember, while posting consistently is essential, it’s equally crucial to monitor how your content is performing. Utilize Instagram Insights to analyze which posts get the most engagement and why. Adjust your strategy based on what the data tells you about your audience’s preferences.

The Takeaway

Boosting your reach on Instagram doesn’t require a magic formula, but rather a dedicated approach, understanding your audience, and delivering consistent value. As a real estate agent, your unique insights into properties and communities are content goldmines. By focusing on building genuine relationships, using strategic hashtags, collaborating with others, and maintaining a consistent and data-driven approach, you can significantly increase your Instagram reach and, in turn, your potential client base. Remember, in the digital age of real estate, your next sale might just come from a double-tap. 

If you want to stay on top of your IG posting, Agent Social Haus has SO MANY templates and Done-For-You content to stay consistent! Make you sure you are also following us on IG for great tips and tricks!

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