The way agents network today looks a lot different than it did a decade ago, and that’s a good thing. Gone are the days of awkward mixers, pocketfuls of business cards, and stiff introductions over stale coffee. Today’s most successful agents are building relationships in new, more intentional ways, online and offline. And if you want to grow your business and your reputation, it’s time to evolve your networking strategy too.
Connection Over Collection
Here’s the truth: real estate is a relationship business. But too often, agents fall into the trap of collecting contacts instead of building connections. The goal isn’t to add names to your database, it’s to foster relationships that last. That means showing up with value, listening more than you speak, and staying consistent in how you engage.
Whether you’re at a neighborhood event or on Instagram, ask yourself: “How can I make this conversation about them, not me?” That simple shift changes everything.
Go Beyond the Business Card
Networking used to be about showing up in person, shaking hands, and handing out as many business cards as you could. But today, it’s about showing up where people are spending time, and that’s online.
From commenting on posts to sending DMs on Instagram or Facebook, to sharing helpful tips in Facebook groups, your digital presence is part of your networking strategy. It’s where people start to know you, like you, and eventually trust you. And it’s more powerful than any business card will ever be.
Give More Than You Ask
Want to stand out? Offer help before asking for anything in return. This might look like sharing a contractor’s info with another agent, promoting a local small business on your Instagram, or connecting two people who could collaborate. The more generous you are with your knowledge and your network, the more people will want to work with you, and refer you.
Stay Consistent
The agents who thrive aren’t the ones who network once and expect results. They’re the ones who stay in touch, follow up, and keep showing up. That means checking in with past clients, commenting on other agents’ posts, or sending a quick message to someone you met months ago. Staying top-of-mind doesn’t mean being pushy, it just means being present.
Use Your Content as a Relationship Builder
Every post, blog, video, and email you create is part of your networking strategy. Because here’s the thing, people are watching even when they don’t comment or like. When your content speaks directly to their needs or reflects your expertise, you’re building trust long before they ever reach out.
It’s Not About Who You Know, It’s About Who Knows You
Networking today isn’t about proving your worth in a single meeting. It’s about creating a presence and a reputation that people remember. You don’t need to be the loudest agent in the room, you just need to be the one who listens, provides value, and follows through.
When you network this way, it doesn’t just lead to more transactions, it leads to better relationships, more referrals, and a business you actually enjoy running.
Ready to level up your networking and marketing at the same time?
Agent Social Haus gives you done-for-you content and strategies to help you build real relationships that convert into real clients, without burning out.
