We’ve all been there. You open your phone to post something… anything… but the ideas just aren’t flowing. Maybe you’ve been busy with clients, the market’s been quiet, or your creative energy is just on pause. Whatever the reason, that posting slump is real, but it doesn’t have to last.
FUN FACT: You don’t need to reinvent the wheel every time you log in. Here are 10 simple, high-impact prompts that can get you back on track and keep your audience engaged without draining your brain.
1. A Behind-the-Scenes Moment
People love seeing the real side of real estate. Share a snap from your car between showings, a funny “Realtor lunch” moment, or your go-to coffee stop. No polish needed—just something human.
Even if your day feels boring to you, chances are someone in your audience finds it fascinating. Sharing these micro-moments helps people connect to you as a real person, not just a salesperson.
2. “Did You Know” Educational Fact
Quick facts are easy to create and pack a punch. Think:
Did you know 41% of recent buyers started their home search online, but then reached out to an agent within days? (Source: NAR)
You can tie this into market stats, local trends, or buyer behavior. Pro tip: Start collecting these facts as you read articles or reports so you always have content on hand when you’re short on ideas.
3. Client Win or Story (Even Small Ones)
You don’t need a million-dollar closing to post a win. Celebrate the family that found their first home, the client who finally got an offer accepted, or even a “we didn’t win the house, but here’s what we learned” story.
Stories create emotional connection, and even the challenges show your professionalism and resilience. This kind of content also builds trust and social proof for future clients.
4. This or That (Real Estate Style)
Post a photo carousel or story poll:
Modern kitchen or farmhouse charm?
City loft or suburban backyard?
It gets people talking, and keeps you visible. These low-effort, high-engagement posts are perfect for Stories or Reels. And bonus, responses give you insight into what your audience likes, which can shape future listings and content.
5. “The Question I Got This Week”
Chances are, if one client asked it, others are wondering too. Break it down in a quick post. It builds authority and shows you’re tuned in to what buyers and sellers really need.
Don’t be afraid to keep it casual and conversational. This shows you’re not just knowledgeable, but approachable, and that’s a combo that makes people want to work with you.
6. What You’re Learning
Take your followers along for the ride. Maybe you’re exploring commercial real estate, learning how to edit your own reels, or getting familiar with a new neighborhood. Share that.
Your growth makes you relatable. People love to support professionals who are constantly improving, and it reminds them that you’re invested in your craft.
7. Myth vs. Fact
There’s no shortage of real estate myths floating around. “You need 20% down” or “Spring is the only time to buy” are great places to start busting some outdated beliefs.
These posts position you as a myth-buster and go-to source for clarity. Try creating a carousel with each myth and fact on a slide; it’s an easy way to boost saves and shares.
8. Your Local Favorites
Highlight a small business, coffee shop, or park in your community. Bonus: tag them for extra visibility and relationship building.
You’re not just selling homes, you’re selling lifestyle, and local spots help tell that story. These posts also tend to get great engagement because people love supporting and seeing their community spotlighted.
9. What You Wish Every Buyer/Seller Knew
Make this a short, punchy post with 1 or 2 things that would make your job (and their lives) easier. It’s honest, helpful, and relatable. This is a great opportunity to set expectations and bust misconceptions. Think about common sticking points in your client process and use this to preemptively educate your audience.
10. A Market Insight That Matters
Skip the graphs. Instead, share what you’re personally seeing. “We had 3 homes go under contract in 2 days this week. Buyers are out there, you just need the right strategy.”
Personal insights are way more digestible than technical reports. Add a short takeaway at the end: What should a buyer or seller do with this information? That’s what sticks.
In Conclusion
Remember: You don’t need to wait for perfect lighting or inspiration to show up. You just need to be real, relevant, and consistent. Slumps happen. But these prompts are your lifeline back to connection, visibility, and momentum, without burning yourself out.
Want more done-for-you content ideas and real estate marketing that doesn’t suck the life out of you? Check out Agent Social Haus and get the tools that make staying visible way easier.
