1. Video Content is a Must
The shift towards video content is undeniable.
Platforms like Instagram, Facebook, and TikTok are prioritizing video, and as a realtor, this is a golden opportunity. But it’s not just about showcasing properties. Consider creating videos that offer
- Market insights,
- Home maintenance tips, or
- Behind-the-scenes glimpses into your day-to-day life as a realtor.
This approach builds a narrative around your brand, making you more relatable and trustworthy to your audience.
2. Being Real Wins the Game
3. Engage and Involve Your Audience
4. Become the Go-To Expert in Your Area
Focus on creating content that positions you as the local expert. Share local market updates, highlight neighborhood events, or offer tips specific to homebuyers in your area. When you provide valuable information about the community, you’re not just selling homes; you’re selling a lifestyle and a community, which is incredibly appealing to buyers and sellers alike. Inside our Agent Social Haus membership, you get a monthly playbook that helps you stay on top of these ideas so that you never have to ‘guess too hard’ on how to do this!
5. Leveraging Stories and Reels for Greater Reach
Stories and Reels on Instagram and Facebook are powerful tools for realtors. They’re not only favored by the algorithm but also offer a more casual and immediate way to connect with your audience. Use Stories and Reels to share quick updates, flash property tours, or even fun, lighthearted content. Remember, the goal is to keep your audience engaged and coming back for more.
6. Encourage Testimonials
7. SEO-Driven Content is Nonnegotiable
Search engine optimization (SEO) isn’t just for websites. Optimizing your social media content with relevant keywords can increase your visibility. Use location-based hashtags, relevant real estate keywords, and tag your posts accurately. This makes it easier for potential clients searching for real estate services in your area to find you!
8. Analytics: Your Social Media Marketing Compass
9. Collaboration and Partnerships
The Takeaway
Social media is ever-changing and for realtors, staying on top of these trends is crucial. From embracing video content and authenticity to leveraging the power of stories and analytics, these trends are shaping the way realtors connect with clients.
Remember, social media is not just a platform for promotion; it’s a tool for building relationships, establishing trust, and ultimately, growing your business. Don’t be afraid to dive into these trends, experiment with your content, and watch as your digital presence transforms your real estate career! If you want more inspo or need help with staying on track – get inside Agent Social Haus! Everything you need to successfully market your business is right here!
