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Unlocking Successful Open Houses: 4 Must-Know Strategies for 2023 Realtors

Open houses are a tried-and-true method for selling homes, but merely opening the doors and hoping for the best won’t cut it in today’s competitive market. While open houses may seem like ‘a fading selling technique’ according to a post by Homelight, 41% of buyers attended an open house before making a purchase. So how can you ensure that your open house isn’t just well-attended but also leaves a lasting impression? Here are four essential tips to make your open house an overwhelming success.

Preparation is Key

Set the Stage:

First impressions are everything. From the moment potential buyers pull into the driveway, they’re forming an opinion. Therefore, curb appeal is crucial. Mow the lawn, trim the bushes, and consider adding some colorful flowers near the entrance.

Once inside, declutter spaces to make them appear larger and more inviting. A fresh coat of paint in a neutral color can work wonders. And don’t forget the power of scents! A subtle aroma – think fresh-baked cookies or a mild citrus-scented candle – can make a home feel cozier.

Details Matter:

Small repairs can make a big difference. Fix that leaky faucet, replace burned-out light bulbs, and ensure all doors and windows open smoothly. The goal is to make the home feel well-cared-for and move-in-ready.

Leverage Social Media for More Traction

Promote, Promote, Promote:

Before the actual open house, spread the word! Use platforms like Facebook, Instagram, and Twitter to announce your open house. High-quality photos, a virtual tour, or even a live Q&A session about the property can generate buzz. Make sure you are telling a story when posting, it helps your leads FEEL at home before even buying.

Engage with Your Audience:

Rather than just posting and forgetting, engage with your followers. Reply to comments, share testimonials, and maybe even create a hashtag unique to the property. The more interactive and engaging you are, the more traction your open house will gain.

Choose the Right Timing

Avoid Peak Times:

Hosting an open house in the middle of a workday or during major events can result in a low turnout. Weekends, particularly Sunday afternoons, tend to be the most popular times. However, always check local calendars for any big events that might conflict.

Season Matters:

While homes sell year-round, spring and summer are often touted as the best times to sell. Homes look particularly inviting with green lawns and blooming flowers. That said, selling during off-peak seasons might mean less competition, so there’s a balance to strike.

Be an Engaging Host

Warm and Welcoming:

Greeting attendees with a smile and a warm welcome can set a positive tone. It might seem basic, but a friendly demeanor can make potential buyers feel more at ease and open to conversation.

Provide Property Details:

Having professionally printed brochures or spec sheets available for attendees is a nice touch. These can detail the home’s features, local amenities, and any other selling points. It gives attendees something tangible to take away and refer to later.

Engage but Don’t Hover:

It’s essential to strike a balance. Attendees might have questions or need clarifications, so be available and approachable. However, give them space to explore and discuss the property amongst themselves. Overbearing hosts can deter candid conversations between buyers and can affect their overall experience.

The Takeaway

Hosting a successful open house is much more than opening the doors and waiting. It requires planning, engagement, and a touch of marketing savvy. By preparing your property, leveraging the power of social media, picking the right time, and being an attentive host, you can make your open house not just another listing but a memorable experience that can lead to a successful sale. Whether you’re a seasoned realtor or a homeowner trying to sell independently, these tips can make all the difference in your open house success.

Agent Social Haus has EVERYTHING you need to market a successful open house! Make sure you check us out on IG and FB!

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