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Video Content Ideas for REALTORS®

The popularity of video content has risen over the years together with the rise of social media. Many users find videos more engaging and easier to consume than other types of content – giving birth to Tiktok and Instagram Reels – not to mention the steady growth of Youtube.

We, as realtors®, can also maximize using videos in our social media marketing. From promoting our listings, walking them through our day-to-day life, or even giving out educational content – there are many ways to grow our engagement and reach through video content.

1. Virtual Tour of Listings

One of the best ways to make use of video content is to create a virtual tour of your current listings. The key to creating an engaging virtual tour is to keep it short and highlight the best and unique features. It’s an option to either narrate the video or to add music instead. Look for the right angles and think of a creative story for your video.

2. Short Informative Videos

Another video content idea is to release short informative videos either about home buying or selling tips, investment tips, market updates, or news about real estate in your area. These types of videos can help establish your credibility as an expert in real estate.

3. A Day in the Life Of / Behind-the-Scenes

You can also create behind-the-scenes videos showing your day, your staff, your clients, or your work in general. While informative videos can help build your credibility, these behind-the-scenes videos will show your followers the human and fun side of your brand.

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