The popularity of video content has risen over the years together with the rise of social media. Many users find videos more engaging and easier to consume than other types of content – giving birth to Tiktok and Instagram Reels – not to mention the steady growth of Youtube.
We, as realtors®, can also maximize using videos in our social media marketing. From promoting our listings, walking them through our day-to-day life, or even giving out educational content – there are many ways to grow our engagement and reach through video content.
1. Virtual Tour of Listings
2. Short Informative Videos
3. A Day in the Life Of / Behind-the-Scenes
You can also create behind-the-scenes videos showing your day, your staff, your clients, or your work in general. While informative videos can help build your credibility, these behind-the-scenes videos will show your followers the human and fun side of your brand.