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Why is having an SEO strategy important?

If you are running a blog to promote your real estate business, I’m sure one of the struggles you’ve experienced is getting your website at the top of the searches. As a realtor, of course you want your website to be the first one that shows up once people search for possible real estate agents. But how do you do this? This is when you’ll realize the need for an effective SEO strategy.

To help you further understand the essence of an SEO strategy, here are 3 reasons why having an SEO strategy is important:

1. It increases visibility.

An SEO-optimized blog will be able to increase your website’s visibility. If you include relevant keywords to your blog, it will help put your website on top of the search results. Hence, increasing visibility.

As a real estate agent, there is a lot of competition and getting your website seen first is a big step to having a successful real estate business.

2. It improves website traffic.

Increased visibility will help improve your website traffic. If your website ranks high on search engine results, more clients will see your website first. If they are able to see your website first, they are more likely to visit your website.

To make sure that you are reaching the right audience, use keywords that are relevant to your area and specialization.

3. It builds trust and credibility.

A website that appears on top of the search results is seen as a trusted and credible website. If you have a good SEO strategy, aside from increasing your website traffic, it will help establish a good reputation for your brand. More than increasing your brand awareness, audience who see your business on the first page on the search results will develop a positive impression of your brand.

If you want more tips about digital marketing for real estate, feel free to join the PorchLyte Facebook group! Meet other realtors and get free resources that could help you grow your real estate business.

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