In the world of real estate, social media platforms have become an essential tool for agents to connect with potential clients and market their listings. While Facebook and LinkedIn are popular among real estate agents, there’s one platform that’s gaining significant traction in recent years – Instagram.
If you’re not already on Instagram, here are four reasons why you should be right now.
1. It is a visual platform.
2. Social media users are more open to marketing on Instagram than on any other platform.
3. It helps potential home buyers find you.
4. It can improve your credibility.
You can build your brand image and reputation through Instagram. With a trustworthy and credible reputation, you get to easily connect and establish strong relationships with potential clients. Use Stories and Reels to showcase the human side of your business. Show some personality through your business page and establish yourself as a realtor who’s professional yet approachable and easy to work with so your followers will already want to work with you even before meeting you in person.
If you want to know more tips about real estate marketing, join the PorchLyte community on Facebook!