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4 Reasons Why You Should Be on Instagram Right Now

In the world of real estate, social media platforms have become an essential tool for agents to connect with potential clients and market their listings. While Facebook and LinkedIn are popular among real estate agents, there’s one platform that’s gaining significant traction in recent years – Instagram.

If you’re not already on Instagram, here are four reasons why you should be right now.

1. It is a visual platform.

Since Instagram focuses on sharing photos and videos, it is a perfect platform for real estate marketing. It is a great medium to use in showcasing homes, neighborhoods, and your services. You can get creative in documenting your real estate business and everyday life as a realtor without needing too much time and effort as the Instagram app has a lot of built-in creative tools.

2. Social media users are more open to marketing on Instagram than on any other platform.

Most users rely on Instagram when looking for businesses or ideas. In fact, a lot of Instagram users follow at least one business account and most of them purchased a product or availed of a service that they found in the app. Also, Instagram’s interface makes it easier for users to find relevant information about the business. For potential real estate clients, it’s easier to scroll down on your business page, look through the photos, and find the property that appeals to them.

3. It helps potential home buyers find you.

The majority of home buyers nowadays are millennials and Gen Zs as they are the ones who have the purchasing power. Instagram is the social media platform where they spend time the most. Also, since Instagram is a mobile app, millennials and Gen Zs use it anytime and anywhere. It is a convenient option for them when browsing social media and even when searching for houses.

4. It can improve your credibility.

You can build your brand image and reputation through Instagram. With a trustworthy and credible reputation, you get to easily connect and establish strong relationships with potential clients. Use Stories and Reels to showcase the human side of your business. Show some personality through your business page and establish yourself as a realtor who’s professional yet approachable and easy to work with so your followers will already want to work with you even before meeting you in person.

If you want to know more tips about real estate marketing, join the PorchLyte community on Facebook!

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