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4 Ways to Maximize Instagram

Are you utilizing Instagram for your real estate business? I have some simple, but powerful tips for you on how you can maximize the use of Instagram! It’s not just about beautiful photos and captions. Yes, it’s important but you can do more than that! Here are 4 ways you to maximize your presence on Instagram.

Instagram Strategies

1. USE INSTAGRAM STORIES

Using Instagram Stories for business is so essential. By creating easy-to-digest content, you can increase your engagement using IG Stories in no time. Maximize this feature by doing polls, a series of connected stories, using awesome stickers, inserting the location of the house you’re selling, a lot more.

2. MAKE SURE YOUR PHOTOS ARE INSTAGRAM-WORTHY

Post photos that are aesthetically worthy of Instagram (if you know what I mean)! Time to practice your photography skills. Make sure that your photos are clear and as high-definition, as it can be, use good lighting, and have interesting subjects. You can also edit the photos on software such as Adobe Lightroom (the mobile version is free!) or any photo editing software you have.

3. USE INSTAGRAM TV & INSTAGRAM LIVE

How many accounts do you follow on Instagram? Hundreds? I’m sure your audience also have many profiles that they follow. With this, how can you ensure that your content can be actually seen by your followers? And by seen, I mean not just casually scrolling through it.

Another IG feature that you can utilize is Instagram Live or Instagram TV. You can get a higher chance of views with this as it is usually placed at the front of the storyline. Also, push notifications are enabled which informs your followers that you have gone live.

4. USE HASHTAGS

Did you know that you can extend your reach outside your current followers? Make your posts relevant by using hashtags. #RealEstate #DreamHome

One feature of Instagram is that users can follow specific hashtags aside from actual profiles. Use branded hashtags for your business and encourage followers to use it as well so you can expand your brand message. #ExpertMarketer

Do you want to make your life easier by having pre-made customizable content for each day of the month? We have all that and more on porchlyte.com/membership!

Oh, and don’t forget to join our free Facebook Group for more content that you need to grow your real estate marketing.

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