As real estate agents, lead magnets can transform our business ideas and turn strangers into paying customers. Creating a compelling lead magnet can double or even triple our sales. It is one of the best ways to grow our audience, gain authority and trust, and nurture our relationship with them.
What’s a Lead Magnet?
A lead magnet is anything that you can offer to your audience that will give you something in return like an email, phone number, or a subscription. You can offer different types of lead magnets that can grab your audience’s attention such as freebies, courses, discounts, free trials, and more through your website or social media pages.
Why is a Great Lead Magnet Important?
A compelling lead magnet is important for your business so that you can effectively convert your audience into leads and turn them into paying clients.
5 Types of Lead Magnets that Convert
Cheat Sheet, Workbook, or Guide
When it comes to information about the home buying or home selling process, cheat sheets and ultimate guides can effectively attract your audience. Providing useful information that can help solve people’s pain points are a great way to get leads.
Personalize guides by researching what topics do people need help with the most in your area. Create guides such as, “The Ultimate Guide to Selling your Home in British Columbia in 2021,” or “Real Estate Hacks in Alberta.” Make sure that the topics are informative, interesting, and appealing to your audience.
Exclusive or First Access to Listings
Lead magnets that will give them exclusive access to listings or make them have the first access to a certain listing will definitely be an effective strategy. Offer them a listing with great finds and awesome deals such as a listing of foreclosed properties, beachside properties, great properties that are below $xx amount, and more.
People who will be interested in this lead magnet are clearly interested in purchasing a certain type of property so they will be easier to convert to paying clients. Exchange this information with their contact number. They might not buy right off the bat, but you can send them great deals on a regular basis, and some of them will eventually contact you again and find something that they would like to buy.
Market Analysis or Report
Another great lead magnet for real estate agents is a copy of market analysis for your area! Create a market analysis of different neighborhoods in your area and your audience will surely love to get a copy of that.
This type of freebie is effective for both buyers and sellers in your area because both will be interested to know about the market updates in the neighborhoods where they plan to buy or sell.
Check List or Tool Kit
A checklist or tool kit is another great lead magnet idea for real estate agents. Unlike a guide, these can provide a more practical or step-by-step approach to real estate questions. Some examples are a checklist for great qualities that you should look for in a house, a step-by-step process for applying for a home mortgage loan, or a list of things that you need to check your home for repairs.
Video Tutorial or Video Training
Going live on social media for a Q&A or recording an informative video can leave a high impact on your audience. Bank on educational topics that you think would solve your audience’s pain points, solve their problems, and give them information that isn’t available online.
Experiment on the video format. Tiktok-styled videos and Instagram Stories are currently what people love to watch these days. Research on what type of video and what style can attract your audience the most.
Knowing your target audience is the key to crafting an effective lead magnet. Determine the best format that will attract your audience and research topics that they will most be interested in. Experiment with different styles and formats. Don’t forget to include an equally strong and compelling call-to-action to seal the deal with your target leads.
Don’t be afraid to put it out there. The only way to know if your lead magnets will work is to publish them. You can experiment and adjust as you go along the way. The important thing is to start creating those lead magnets so you can start growing your email list and your business.