Following up with prospects is one of the most essential tasks of real estate agents. For some, this actually determines whether or not you’ll be able to continue and be successful with the real estate transaction. However, it is important to know the right amount of persistence when chasing clients. I know you really want to get those deals but you should still avoid going overboard as being too eager might actually push away your clients instead of gaining them.
Here are effective follow-up techniques that could help you:
1. Make time.
Being a realtor myself, I know that we can become super busy. But following up with prospects is a part of the responsibilities of running a real estate business. Set aside time on when you’ll follow up with your leads. You can set your own rule in following up with them like setting how many days you should wait before you contact them. By making your own guide, it will be easier for you to manage all the follow-ups that you need to do along with all the work that your business requires.
2. Ask them the best way to contact them.
By asking them the best way to contact them, you will sound less pushy and would seem more flexible based on their preferences. Clients would prefer working with agents who will consider their needs rather than those who don’t give them options. Also, not everyone prefers one mode of communication. Some are more comfortable via email, some through text, and some via phone call.
3. Provide value.
More than following up with them because you want to get the deal, get in touch with them with the objective of providing value to them. After all, they would want to hire a real estate agent because of the knowledge and advice that the agent can offer. You can send a recap of your previous conversation and subtly highlight your services by letting the client know of what you can do to help them address their needs.
