Brand Identity Strategies
1. CHOOSE A TYPEFACE FOR YOUR BRAND
The fonts you choose will express the personality of your brand. Choose at least two fonts that reflect your brand identity and values, and use these consistently throughout your design. Make sure to choose a bold, expressive font for your headings and a readable font for your body text. You can also use different styles of the same font for different purposes.
2. CREATE A MOOD BOARD
3. IDENTITY YOUR BRAND COLORS
4. USE COMPELLING IMAGES
You tell your brand story through images. Given that the audience is already overwhelmed with a lot of content online, you need to provide them with an image that is compelling enough for them to stop scrolling. And voila! You already have their attention.
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