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For Real Estate Agents

Lead Magnets, who needs them?

Do you ever wonder how modern real estate agents grow their business? The first thing you need to have is a lead magnet. Also know as a guide, freebie, or freemium. A lead magnet is a way for you to get people’s contact information. It is a way to generate leads by offering a resource in exchange for their email addresses.

It can be in a form of a how-to guide, cheat sheet, tool-kit, or video training. Any resource that can be beneficial to your prospective buyers.

So how can lead magnets help you with your business?

Benefits of Having a Lead Magnet

1. HELPS GROW YOUR EMAIL LIST

The main benefit of using lead magnets is to build your email list. Building your email list means that you’ll have direct and constant communication with your target audience. It is one step further into the sales funnel which means that you’re on the right track. However, this is also a stage that you need to be really strategic about the emails you send out as you might scare off your leads.

2. ATTRACTS THE RIGHT PEOPLE

Lead magnets also help you attract the right people. People who opt in to your lead magnet are people who are already interested in the products and services that you have to offer. It helps you build a really warm and responsive audience which is just what you need. Think quality over quantity.

3. ESTABLISHES YOU AS THE EXPERT

By offering a lead magnet, you are giving them content that they need and at the same time serving as their subject matter expert. This builds trust and credibility for your brand and if done right, you will be at the top of their mind when it comes to the subject.

Through this simple tool, you will be able to gather relevant and prospective customers and your network will surely expand in no time.

Do you already have an idea on what your lead magnet will be? Start developing one now.

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