Do you ever wonder how modern real estate agents grow their business? The first thing you need to have is a lead magnet. Also know as a guide, freebie, or freemium. A lead magnet is a way for you to get people’s contact information. It is a way to generate leads by offering a resource in exchange for their email addresses.
It can be in a form of a how-to guide, cheat sheet, tool-kit, or video training. Any resource that can be beneficial to your prospective buyers.
So how can lead magnets help you with your business?
Benefits of Having a Lead Magnet
1. HELPS GROW YOUR EMAIL LIST
2. ATTRACTS THE RIGHT PEOPLE
3. ESTABLISHES YOU AS THE EXPERT
By offering a lead magnet, you are giving them content that they need and at the same time serving as their subject matter expert. This builds trust and credibility for your brand and if done right, you will be at the top of their mind when it comes to the subject.
Through this simple tool, you will be able to gather relevant and prospective customers and your network will surely expand in no time.
Do you already have an idea on what your lead magnet will be? Start developing one now.