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For Real Estate Agents

What do your Instagram Insights even mean?

Having an Instagram Business account is essential in growing your real estate business. But are you sure that you are able to maximize and get the most out of its features? If you want to know how you can make improvements to your page and better engage with your audience, you have to know how your business page is performing. One way to assess your page’s performance is by looking at Instagram Insights. 

Instagram Insights is a free in-app analytics tool that can be used by professional accounts to better understand their audience and identify the types of content that get the most engagement and reach. 

So how can you use this tool to your advantage? Don’t get intimidated by all the terms and numbers that you see on your Insights page! Here’s a quick guide to help you understand what each of them means.


Profile Visits – The number of users that have visited your Instagram profile

Website Clicks – The number of users who have clicked on the website link in your bio

Email – The number of times users have tapped on Email on your profile

Call – The number of times users have tapped on Call on your profile

Reach – The number of unique accounts that have seen any of your posts

Impressions – The total number of times that all your posts have been seen


Impressions – The number of times your Instagram Story has been seen

Reach – The number of unique accounts that viewed the post on your Instagram Story

Exited – The number of times a user swiped away from a specific Story

Replies – The number of replies to a particular photo or video in your Story

Viewers – The number of specific users that have seen a particular post on your Story

Forward – The number of users that went back from this Story post

Next Story – The number of taps to the next account’s Story

You can download the free printable PDF here:

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