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For Real Estate Agents

3 Mistakes You Are Making on Social Media

Let’s admit it, we are all on the same learning curve when it comes to social media. We might make mistakes here and there, but the important things is that we are all striving to learn to be better!

So if you are making these common mistakes, know that your social media can still perform better!

Focusing on quantity over quality

Posting content multiple times a day might not be the best idea if all your posts are going to be mediocre. It’s better to post once a day or even a few times a week, but with quality posts that resonate with your target audience.

The saying is true, less is more. By reducing the number of your posts and improving the quality, you’ll be able to reach more people and get more engagements.

Not uploading videos to social media platforms

It’s important to create original video content every now and then. Whether it’s about you giving market updates, giving real estate tips, or hopping on the latest Instagram Reels trends. Giving your business page a face will make it more personal and will help your audience know you more.

Not boosting the right posts

While boosting or promoting posts is not required for everyone, it does help a lot if you want to kickstart engagement and gain more followers. However, you might also be making the mistake of boosting the wrong posts and as a result, wasting your money..

Take time to look at your top performing posts. Existing organic content that is doing well will most likely do even better and give you good results that you need when boosted. When you boost the right posts, you are getting good value for your money.

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