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5 Benefits of Instagram Reels in Real Estate Marketing

Wondering how to step up your real estate digital marketing game can be such a doozy. However, there’s no need to fret. With the continuous boom of Instagram as a mecca for marketing, it’s a no-brainer that every agent should use it. There are a plethora of tools to promote yourself on the platform; you just have to be game for it.

If you’re looking for a way to spice up your IG game, then Reels is for you.

Instagram Reels is a quick and engaging way to create content. With Reels, home tours, tips and tricks, and real estate humor can now be packaged in bite-sized content. Most importantly, it’s a fun and great way to connect with potential clients.

If you still haven’t given Instagram Reels a try and are having doubts about what you can get out of it, we’re listing some reasons why you should jump on board.

1. You can do quick and snappy house tours

The pandemic has made live house tours virtually impossible. Luckily, with Instagram Reels, home viewing can be done virtually– and quickly. Take a snap here and there, sprinkle a bit of easy editing magic, and voilà! You’ve got eyes on that beautiful kitchen in a jiffy.

The snappy nature of Reels makes for a perfect space to show off your listings and their standout features. From highlighting specific and intricate details to giving a general house tour, you can do it all on Instagram Reels. You can even set your video to music that matches the vibe of your home.

2. You get to showcase local finds

A dream home isn’t just about the house itself. It’s also about the community, its amenities, and sometimes, the exciting hole-in-the-wall spots that can be found in the neighborhood.

Whether it’s an awesome café or a delicious food hub, showing off these community staples draws prospective homeseekers nearer to your property. And with Instagram Reels, you can easily flaunt these. You can make a quick Reel for each place, or maybe compile them in a montage. You could even go as far as collaborating with these spots for interviews, promos, and everything in between.

3. You can post listing teasers

Everybody loves a good tease. And Instagram Reels is a great way to tease your new listing and upcoming developments. Showing off some features for a quick peek can greatly help drive up interest in your property.

With short and tasty Reel teasers, you’ll surely work up a homeseeker’s appetite.

4. Keep it personal, keep it you

As a real estate agent, it’s easy to lose yourself in the hustle and bustle of work life, but you should never forget to have fun with your job. If you worry about being stiff and too formal, Instagram Reels can help you loosen up by making more content that shows the real you.

You can do this in so many ways. Some ideas include Reels that show a day in the life of a real estate agent, or “Get Ready With Me” videos, but instead of glamming up, you show how a realtor like you prepares a new listing up for sale.

Keeping it personal on Instagram Reels also helps break down barriers. It makes you seem more approachable and easier to connect with – a trait that aids you in gaining more clients down the line.

5. You can showcase some real estate humor

Everyone loves a good laugh, there’s no doubt about that. Instagram Reels is a snappy medium perfect for quick doses of humor. And with meme culture being a gateway to connecting with people, especially to the younger clientele, joining the Reels’ bandwagon and tapping this subculture will deliver virality and, well, more leads.

You can create funny Reels that poke fun at the realities of being a real estate agent. Or maybe turn the table around and show what it’s like to be a home buyer. It’s a free-for-all game from here. Remember that the goal here is to have fun with it.

Doing this will be beneficial to you as an agent because it will show that you are able to keep up with the times and trends. It also opens your brand up as a light-hearted place, without the stiff suits and ties everyone associates the industry with.

From realtors to REEL-tors

Instagram Reels is fairly new, yet it’s already helping a lot of people connect, engage and entertain. As a real estate agent, this is a great tool to take advantage of. We’re certain this feature will keep on evolving and grow to be more intuitive as more and more people use it. So, what are you waiting for? Jump on board now and include Instagram Reels in your social media marketing strategy moving forward.

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