Hashtags play a big role in social media marketing. How can you reach people outside your current followers? Through hashtags! That’s why it’s important to have an effective hashtag strategy. Are you sure you’re doing it right? Here are 4 ways on how to improve your hashtag strategy:
1. Find out what your audience is talking about
For you to join the conversation, you must know what your audience is talking about. If there is a trending topic that is related to your real estate business, engage using a hashtag and include it in your posts. Through this, you’ll be able to involve yourself in the discussion and the people who are also talking about it can eventually find your business.
2. Encourage your audience to join the discussion
Aside from joining the conversation, you may also be the one to spark the discussion. Just make sure to think of a topic that is interesting enough or use a reward or bonus to encourage them to join the discussion. You can use your lead magnets as your freebie for this hashtag strategy.
3. Take advantage of hashtag generators
Finding the right hashtag requires effort and research. But you don’t need to spend too much time doing hashtag research as there are numerous hashtag generators that you can use. Take advantage of these tools to make social media marketing more efficient. Just make sure to read reviews about these tools to ensure that you’ll utilize the most credible one.
4. Consider suggested hashtags
If you aren’t a fan of hashtag generators and are more comfortable in doing the research yourself, you can use the search bar of the social media platform. Look for the mosty widely used hashtag based on your topic. People will most likely use this hashtag when searching for related content. So your post will most likely appear in their search results and you’ll be able to reach the right people.
If you want to know more tips on social media marketing for real estate businesses, feel free to join the PorchLyte Facebook community.
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