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For Real Estate Agents

4 Must-Haves for a Professional Facebook Live Session

Have you conducted Facebook Live during the past month?

As realtors, it is important to connect with your audience and provide them with valuable knowledge. And one of the ways to do this is by conducting a Facebook Live. Live streaming might look simple but there are actually some essential things that you need to make your Facebook Live session professional.

1. Suitable location

Pick a location that’s well-lit, quiet, and free from distractions – this has always been the number one tip when conducting a livestream. But aside from your room or office, you can also explore other interesting locations. Think about the theme of your live session. What setting would be suitable for it? If you are talking about local events and features in your area, you can do your livestream within your neighborhood. Just make sure that it isn’t too noisy and that your audience can still hear you clearly.

2. Strong internet connection

Whether or not you picked an outdoor location, another requirement for a professional live session is a strong internet connection. All your efforts might be put to waste if you are unable to stream properly. Your viewers might also leave the session if you have an unstable connection.

3. Good broadcasting equipment

Your video quality is an important factor in sustaining viewers during a live session. Aside from your content, they will more likely watch and stay until the end of your session if they can see and hear you clearly. Choose a good camera and microphone. If you will be using a smartphone, choose one that has a high quality camera and microphone.

4. Outline and talking points

More than the quality and aesthetic of your livestream, people will watch you because of the knowledge that they will be getting from you. After all, the main purpose of your livestream is to connect with and impart knowledge to your audience. Don’t do it impromptu. Create an outline and talking points to make your livestream more organized. As agents, professionalism is important in building your credibility. Make sure you have these 4 must-haves when conducting a Facebook Live session.

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