Have you been using Instagram Stories for your business page? If not, you’re totally missing out! Using Instagram Stories for your business can increase your brand’s visibility, help you reach and interact with more people, and generate more leads. Instagram Stories are short 15-second videos that disappear after 24 hours of posting them. You can record them by swiping right on your Instagram app or you can also upload video from your photo library. Here are four tips you can do to maximize using Instagram Stories!
1. Add interactive elements
Add filters, emojis, tags, and stickers to make your stories more fun and interactive. Instagram has lots of stickers you can choose from to create great content for your audience. Many businesses love the poll sticker and question sticker as it has greatly increased their engagement. There are also filters that act as quizzes and are fun to use!
2. Add a direct link
Unlike the photos you post on your feed, you can actually add a direct link to your Instagram Stories! Maximize this feature by linking your website, new listing, or any product that you are promoting. It’s a great way to increase your organic leads and conversions.
3. Add Instagram Highlights
While Stories disappear after 24 hours, you can actually add Instagram Highlights on your profile. Since you can organize your highlights into categories, many businesses take advantage of this by featuring the aspects of their business. You can introduce your business using story highlights, promote open houses and listings, feature local businesses around town, introduce your team, and so much more!
4. Boost your Instagram Story
That’s right, you can actually use your Instagram Story as an ad! They would show up on users’ story feed while they are scrolling through their friends’ stories. This would work great for new listings and open houses that you would like to promote. You can target a certain demographic and social behavior with these ads, so it is effective in generating more leads and gaining new followers as well.