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4 Benefits of Going Live on Social Media

The live streaming feature on social media is still pretty new. While there are people who embraced it immediately, many people are still hesitant to go live! If you are one of those people who are still not taking the plunge, Here are four benefits of going live on your social media:

1. It targets an audience that’s most like to convert

When you go live, people are notified. The people who take time to watch your livestream are usually the people who care about you and your brand and find your content useful. Therefore, these are the same people who you should take more time to engage with since they are more likely to be converted into a sale.

It doesn’t matter if there are only 3-10 people who are watching your live session, you might have a higher chance of getting five sales than sending a cold email to a hundred people who have shown no interest to your brand.

2. It’s cheap and takes less time to produce

Live streaming is affordable, if not free. With only your smartphone or computer with camera, you can already start going live on Facebook, Instagram, and other platforms. It also takes less time to produce than writing a blog post or creating a vlog.

3. You get real-time engagement

One of the best benefits of going live is getting real-time engagement from your followers. Live streaming not only allows you to share educational content to your followers, but also gives you a chance to have a direct conversation with them. You’ll get to see what your followers think about the things you’re sharing, you’ll get to answer their questions, and they’ll get to know more about your personality. It’s a win-win situation!

4. You can repurpose live content

You can do a lot of things with your live content. You can post it on your social media afterwards, so that people who missed it can watch it later. You can also repurpose it into a blog post, infographic, and even a podcast.

It also goes the other way! You can actually base your live content off of a blog post that you will be posting afterwards.

We, at PorchLyte, provide a monthly video script and blog post that will surely help you get into live streaming easily and more efficiently. What are you waiting for? Sign up today and take your business to the next level!

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