1. It targets an audience that’s most like to convert
When you go live, people are notified. The people who take time to watch your livestream are usually the people who care about you and your brand and find your content useful. Therefore, these are the same people who you should take more time to engage with since they are more likely to be converted into a sale.
It doesn’t matter if there are only 3-10 people who are watching your live session, you might have a higher chance of getting five sales than sending a cold email to a hundred people who have shown no interest to your brand.
2. It’s cheap and takes less time to produce
3. You get real-time engagement
4. You can repurpose live content
You can do a lot of things with your live content. You can post it on your social media afterwards, so that people who missed it can watch it later. You can also repurpose it into a blog post, infographic, and even a podcast.
It also goes the other way! You can actually base your live content off of a blog post that you will be posting afterwards.
We, at PorchLyte, provide a monthly video script and blog post that will surely help you get into live streaming easily and more efficiently. What are you waiting for? Sign up today and take your business to the next level!