Congratulations, you got a lead! And while getting a prospect is just the first step to many, it still means that you are one step closer to securing a sale. But now your problem is how to reach out to that lead for the first time. The first contact can have a big impact and might make or break your sale.
There are many different ways to reach out to your lead depending on their preferences and how you acquired the lead.
Draft a First Contact Email
If you have not talked to your lead before, sending them an email is the most appropriate way to reach out to them. While you can draft an email template for all your leads, make sure to also keep each email as personal as it can be. Do a background check about your prospect’s profession, their interests, and what they are looking for. This is an important step so that you can catch your prospect’s attention and at the same time bring them value.
Remember, it’s important to keep the tone of your email balanced – being professional and knowledgeable while being friendly and non-intimidating for your prospects.
