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For Real Estate Agents

How to Engage with Your Instagram Followers

Have you been wondering how to increase your Instagram engagement? For realtors, engagement with followers is super important in order to find your next potential property sale. However, it won’t pay off to just always sell directly to your customers. You need to find different ways to engage with them.

Here are some quick tips that will surely give your Instagram engagement a huge boost.

1. Start conversations with IG Story stickers

If you use Instagram, then you surely know what Instagram Stories are! One of the best ways to use Instagram Stories for engagement is to use stickers! Instagram features stickers that help viewers interact with brands in real-time. Sharing Instagram Stories stickers is a great way to encourage followers to talk and share their opinions and experiences with you.

Here are some stickers you can create content with:

  • Quiz sticker
  • Question sticker
  • Countdown sticker
  • DM Me sticker
  • Poll stickers
  • Emoji slider stickers

Using stickers will help your followers become more connected to your brand!

2. Create saveable and shareable content

Creating content that your followers would save and share to others is something that can help your brand reach and engagement grow even further. But what type of content is relevant and relatable enough for your followers to save and share?

Think about your brand and why your followers followed you in the first place. What would they like to see? What type of content or information do they need help with? Think of infographics, local market data and insights, relatable and funny memes, intriguing questions, and even relevant quotes that your followers will love.

3. Write longer captions

Did you know that, according to a study by Fohr, longer captions get more engagement than shorter-captioned posts? So next time, try writing a few sentences instead of just a phrase or a couple of emojis and see how it works for you!

On Instagram, you can write up to 2,200 characters long. And although you don’t have to fill that up, make use of the space to write about things that matter to your followers. Let your followers know what your brand and story are all about. You can also post all about market updates, local news, and real estate tips and guides that you think are relevant to your followers.

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