It can be a challenge to build people’s trust in your business. While building trust is a combination of marketing and years of experience, testimonials and success stories will help your business gain more trustworthiness and credibility. But how do you create a compelling testimonial? Here are three tips that will help you!
1. Pick the right client
Look for a client that identifies with the majority of your target market, or at least the segment you are trying to target. They need to have a unique pain point that your company was able to solve. Choose someone who was hands-on in the home buying or selling process and someone you think would be responsive and share a lot of details during your interview.
It’s also a great idea to find clients that have been with you for a long time or returning clients who can speak to more than just one transaction.
2. Ask the right questions
Each client has a different background and a different story to tell. While you want to cover basic questions, you should also tailor your interview questions to who your client is. Here’s are some things you should consider:
- Customer background and business goals
- The challenges the customer is facing
- How your product/service helped them reach their goals or tackle their pain points
- Specific benefits and outcomes from using your product/service
3. Include Visuals
To build a trustworthy testimonial, you must also include a photograph of your client or better yet, a video recording of their testimonial. Using any camera and editing software available to you, you can already record a testimonial that you can use on different platforms such as Facebook, Instagram, Twitter, and Linkedin.
