Cyber Monday

50% OFF

Ultimate Instagram Bundle

SALE ENDS IN...

Days
Hours
Minutes
Seconds

For Real Estate Agents

The Secret to a Compelling Testimonial

It can be a challenge to build people’s trust in your business. While building trust is a combination of marketing and years of experience, testimonials and success stories will help your business gain more trustworthiness and credibility. But how do you create a compelling testimonial? Here are three tips that will help you!

1. Pick the right client

Look for a client that identifies with the majority of your target market, or at least the segment you are trying to target. They need to have a unique pain point that your company was able to solve. Choose someone who was hands-on in the home buying or selling process and someone you think would be responsive and share a lot of details during your interview.

It’s also a great idea to find clients that have been with you for a long time or returning clients who can speak to more than just one transaction.

2. Ask the right questions

Each client has a different background and a different story to tell. While you want to cover basic questions, you should also tailor your interview questions to who your client is. Here’s are some things you should consider:

  • Customer background and business goals
  • The challenges the customer is facing
  • How your product/service helped them reach their goals or tackle their pain points
  • Specific benefits and outcomes from using your product/service

3. Include Visuals

To build a trustworthy testimonial, you must also include a photograph of your client or better yet, a video recording of their testimonial. Using any camera and editing software available to you, you can already record a testimonial that you can use on different platforms such as Facebook, Instagram, Twitter, and Linkedin.

Share This

Share on facebook
Share on twitter
Share on linkedin

Plan, Create and Execute

one month of Social Media Content in one hour with the PorchLyte Membership.

Generate more leads, build your brand and your influence.

Learn how the PorchLyte Membership helps Agents THRIVE online!

Leave a Reply

Your email address will not be published.

2 × 2 =

SHARE

Share on facebook
Share on twitter
Share on linkedin

Subscribe

Recent Posts

Membership

Sneak Peek!

Get A Sneak Peek of the PorchLyte Membership!

Free canva templates, images, captions and more!

Hey, you!

Join our FREE Group

Canva Made Easy For Your Real Estate Business

Sneak Peek

Get A Free Sneak Peek of the PorchLyte Membership!

Free canva templates, images, captions and more!

Welcome To PorchLyte!

Did you know we have a DIY membership too!?

We Have A Pinnacle Special Offer Just For You. Join PorchLyte MEMBERSHIP today and receive…

50% OFF

Your First 3 Months

Valid With Quarterly Membership – NOT Posting Service

At Checkout Use Code:

PINNACLE50

Wait!

Get A Sneak Peek of the PorchLyte Membership!

Free canva templates, images, captions and more!

Get Instant Access