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The Secret To An Expert #HashtagStrategy!

Do you have a hashtag strategy, or are you just kinda wingin’ it? ⁣

A hashtag is a word or phrase preceded by a hash sign (#). It is used on social media to identify content on a specific topic and enables cross-referencing of content with the same subject or theme. Users can search for a hashtag and find all posts related to that certain hashtag. For example, if a user searches #realestate, they will be able to find all posts with #realestate in the caption.

Using the right hashtags can help you get the most reach. Learn the different types of hashtags to use for your real estate business!


  • General to your industry
  • Examples: #realestate, #homesforsale


  • What your specialty is in real estate
  • Examples: #singlefamilyhome, #retailspace


  • Where your industry hands out on IG
  • Examples: #realtorsofinstagram, #instarealestate


  • What region/area you and your audience are located
  • Examples: #kelownarealestate, #atlantarealtors


  • Use a couple of hashtags to describe what is in the photo
  • Examples: #newlisting, #favoritebakery


  • Part of a group or larger company? Use that hashtag too!
  • Examples: #sarahleonardteam, #remax

Special Day

  • Trending hashtags are helpful. Highlight a holiday or special day
  • Examples: #valentinesday, #worldkindnessday

In order to get the most reach, it’s important to use a variety of hashtags. ⁣Try to use a few from each group. ⁣

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