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WHAT? You haven’t done a virtual open house yet..

Have you conducted a virtual open house yet? Don’t sleep on this opportunity! Given the current pandemic situation, some areas still have restrictions in place to avoid social gatherings. Some people are also not yet comfortable with going out and meeting other people.

Hosting a virtual open house is a great way to overcome this hurdle. Aside from being able to connect with your clients, here are the benefits of conducting a virtual open house:


It will save time for the potential buyer as he/she can conveniently access the virtual open house while at home. It will just take minutes for them to see the ins and outs of the property. No need to allot extra time for going out and traveling to the site. He/She can communicate with the agent online and immediately go on with their tasks for the day afterward.


Aside from saving time for the client, it also saves time for the agent. When you do a virtual open house, you get to cater to more clients at once. By posting virtual open houses on social media, it increases the possibility of more people seeing your listing.

Since it is conveniently available online, it can reach a wider audience through people who will share it to others. It is really a time saver even when gathering potential leads.


Just like in physical open houses, you are generating leads when you conduct virtual open houses. People who are interested in the property will comment on your post or will message you to know more. You will also have an idea of who your target market is as you’ll be able to see those who ‘likes’ and shares your post. Since it is virtual, you are not limited to locals and residents in your community. You can attract potential out of town buyers as well.

Make sure to get their email addresses, numbers, and to invite them to like your social media page so that you can also be visible to them.


Virtual open houses also give a great opportunity to market yourself and to build your brand. Do you specialize in selling condominiums? Do you help military men and women find the right house for them? Now is the time to get that out of the open and make sure that everyone knows what your brand is so they can remember to look for you if they need your service in the future.

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