1. Improve your setup
2. Start and end strong
Start off with a strong hook that will catch you audiences attention. Make sure to welcome people on your live broadcast while also greeting those who might watch the replay later. Be as casual and friendly as you can and avoid dead air as much as possible.
Before ending your broadcast, make sure to wrap things up by summarizing your message and by ending with a powerful call-to-action. Encourage your audience to follow you for more, and of course, to get in touch with you by mentioning your contact details and also leaving this info on the caption of your video.
3. Interact with your audience
Throughout the Facebook Live session, make sure to constantly interact with your audience. It’s a good idea to ask questions or ask for comments or questions every once in a while and pause to read your viewer’s responses. Another great idea is to have a Q&A portion after you discuss matters and before you end your video.
Following up your interaction with viewers after the live broadcast is also a great idea. You can respond to your viewer’s comments on your video after the broadcast has ended. This can create a continuous communication with you and your viewers and can give you a bigger chance of converting your leads into customers.