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For Real Estate Agents

3 Ways to Improve Your Facebook Live!

With more than 2 billion monthly users, Facebook needs no introduction. It’s the most popular social media platform, and Facebook Live is its ever-growing live streaming feature. Take your virtual house tours to the next level and even conduct market updates or educational sessions with your followers. There’s so many things you can do on Facebook Live that can increase your engagement and ultimately, your sales! Check out our 3 best tips to maximize this must have tool.

1. Improve your setup

Create a good experience for your viewers by making sure that the overall quality of your Facebook Live is good. Here are some things you need to take note about your setup: Make sure that the lighting is bright enough (not too bright and not too dim), the camera is stable and not shaky, the sound quality is great (clear and no loud background noises), and that your Internet signal is strong.

2. Start and end strong

Start off with a strong hook that will catch you audiences attention. Make sure to welcome people on your live broadcast while also greeting those who might watch the replay later. Be as casual and friendly as you can and avoid dead air as much as possible.

Before ending your broadcast, make sure to wrap things up by summarizing your message and by ending with a powerful call-to-action. Encourage your audience to follow you for more, and of course, to get in touch with you by mentioning your contact details and also leaving this info on the caption of your video.

3. Interact with your audience

Throughout the Facebook Live session, make sure to constantly interact with your audience. It’s a good idea to ask questions or ask for comments or questions every once in a while and pause to read your viewer’s responses. Another great idea is to have a Q&A portion after you discuss matters and before you end your video.

Following up your interaction with viewers after the live broadcast is also a great idea. You can respond to your viewer’s comments on your video after the broadcast has ended. This can create a continuous communication with you and your viewers and can give you a bigger chance of converting your leads into customers.

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