The best way to start building your business on social media is by crafting an effective strategy first. We often think that we can go about social media by just posting a status or a photo every now and then, but the thing is, social media marketing is fast-evolving and we need to catch up with the latest trends if we want to convert more leads and top our competitors.
These four tips will give you an idea on how you can start building your social media pages more effectively so your business can not only grow quickly, but also in a more meaningful way.
1. Set goals and identify your objectives
2. Build your branding
3. Plan your social content
After you’ve established your goals and your branding, it’s time to plan your social content. To make it easier, create categories for your content and build a content calendar from there. For example, you can choose 4-5 categories for posts you will create such as educational content, real estate news, property listings, engagement posts, personal updates, holiday greetings, and the like. You might also want to consider crafting Instagram Story and Reels content.
After you’ve figured that out, decide on how many times you want to post each week and on what platforms. Start crafting content ideas for each of your categories and set them on your social media calendar for scheduling.
- Educational content
- Real estate news
- Property listings
- Engagement posts
- Personal updates
- Holiday greetings
At PorchLyte, we provide a monthly playbook for all our members that can help you craft awesome content for each day of each month. You can even customize them to fit your branding as you like!