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The Best Time to Post Is…

While the content that we post on social media is important, let’s not forget to also talk about the best posting time. Is there really a best day and time to post? Or will you get the same engagement and reach no matter what?

While there’s no definite answer to the best posting time for each day, it’s essential to always optimize our strategy, content, and even our posting time to the always-changing social media algorithm. Having said that, my number one tip is to know when your ideal audience will be online and post then. But if you are not sure, here are the best posting times for 2021 according to Sprout Social:

Facebook

The best time to post: 1-4 pm, 6-10 pm, Thursdays to Sundays
Posting frequency: once per day, or at least 3 times per week

Instagram

The best time to post: 11 am-1 pm, Mondays, Wednesdays, and Thursdays
Most engagement: Wednesdays
Posting frequency: 1-2 posts a day, daily stories

Twitter

The best time to post: 9 am-1:00 pm, Weekdays
Posting frequency: daily, at least 3 times a day

Try to experiment with these posting times and figure out what works best for you. Continue to measure your progress until you get it right.

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