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Why are client testimonials important?

Are you getting testimonials from your clients? Testimonials are one of the most important pieces of copy you can put on your website, landing page, sales letter, or any other kind of marketing communication. Client feedback is essential and here are the reasons why:

1. It improves your credibility.

Testimonials from previous clients can serve as proof of the quality of the real estate service that you offer. By showcasing these testimonials on your website or social media page, potential clients will have an idea of how you work as a real estate agent. They can assess early on if you are the kind of real estate agent that they would want to work with.

2. It serves as constructive criticism.

Listening to your client’s feedback shouldn’t end as soon as you close the property deal. Your connection with your client doesn’t end after they sign the contract. In fact, what your client will say after the homebuying journey is an important factor in your business. It will serve as the client’s review of the overall home buying journey – how you helped them purchase their dream home, how helpful you are as their agent, etc.

Ask your clients for a testimonial and you might be surprised by what they have to say. It may touch your heart and push you to continue doing your best in your business. On the other hand, their feedback can also serve as constructive criticism. You’ll get to know what needs improvement.

3. It builds further connections to potential clients.

When looking for the best real estate agents, people always prefer to listen to other people’s recommendations. With a good testimonial from your previous client, you will be able to build a further connection with your potential client. This is because the potential client will trust the previous client as they have been in the same shoes. Also, testimonials will show how your relationship is with your clients. Potential clients will have an idea of how you connect with clients.

If you want more tips about real estate marketing, join our Facebook group. Get to know other realtors, learn from each other, and help the PorchLyte community grow.

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